US EditionIn pictures: Sports Direct opens new Westfield Stratford store - Retail Gazette
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In pictures: Sports Direct opens new Westfield Stratford store - Retail Gazette
Sports Direct has expanded its footprint in London with the opening of a new 20,000sq ft store at Westfield Stratford City. The retailer said the two-storey site brings “a next-generation sports and lifestyle experience to East London”. The new store features a range of sports and leisurewear from global brands including Nike, Adidas, Puma, Under Armour and New Balance. Sports Direct Westfield Stratford houses the retailer’s Running and Outdoo…
Sports Direct confirms title partnership with five HYROX events in Europe
Sports Direct, a leading international retailer of sports and fitness footwear, clothing and equipment, has confirmed a new partnership with HYROX. The collaboration kicked off with HYROX Warsaw in Poland (April 12-13, 2025), where over 2,500 people competed in Europe’s first-ever stadium-based HYROX event weekend. The sponsorship also extends to HYROX events in London, Cardiff, Maastricht, and Dublin. According to Sports Direct (owned by Fraser…
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