South Africa’s Tourism Moment Is Now If We Dare to Execute- Hamza Farooqui writes

South Africa’s Tourism Moment Is Now If We Dare to Execute- Hamza Farooqui writes

In every crisis lies opportunity. For South Africa, the COVID-19 pandemic was not only a devastating health emergency, but it was also a reckoning for a tourism industry that had long coasted on potential rather than performance. What should have been our wake-up call has become a warning, and we ignore it at our peril. South Africa is a rare destination. We have mountain ranges and city skylines, wine estates and wildlife, iconic history, and v…