US EditionSouth Africa`s Commerce Media Moment Has Arrived: The Experts Weigh In
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South Africa`s Commerce Media Moment has Arrived: The Experts Weigh In
A panel, brought together at Converge Africa 2025, hosted by Flow, has featured insights from marketing, commerce media and data leaders at Woolworths, Coty, TrafficBrand and eComplete, who unpacked what retail and commerce media looks like in the South African context — and why now is the moment to act.
South Africa’s Commerce Media Moment has Arrived: The Experts Weigh In
At Converge Africa 2025, Flow hosted a panel of industry leaders from Woolworths, Coty, eComplete, and TrafficBrand to explore the rise of commerce media in South Africa. With insights on local strengths like brand-retailer collaboration, first-party data activation, and omnichannel engagement, the session highlighted how South African retailers can monetise digital audiences without needing full-scale media networks. The consensus: commerce med…
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