Source Reveals How Hailey Bieber Is Making a "Calculated Shift" in Her Career to Help Justin Bieber

Source Reveals How Hailey Bieber Is Making a "Calculated Shift" in Her Career to Help Justin Bieber

Hailey Bieber is making a "calculated shift" in her career to help Justin Bieber's new brand Skylrk.

Hailey Bieber’s Rhode Sale Is a Blessing for Justin Bieber’s Brand, Says ‘Source'

(Photo Credit: Omar Rawlings | Getty Images) Hailey Bieber recently sold off her beauty brand, Rhode, to E.l.f. Beauty, bracing herself for Justin Bieber’s SKYLRK. The fashion mogul reportedly sold the business for $1 billion, sparking curiosity about her next move. Latest reports indicate that the sale was a strategic step, paving the way for her to focus on her husband’s upcoming streetwear brand, SKYLRK.   Hailey Bieber will now pay ‘full att…