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Sony reportedly downscaling its smartphone business in Europe

Summary by gsmarena.com
A story from Finnish outlet Suomimobiili reports that Sony is pulling its smartphones from the local market and turning its focus to online channels. Sony's latest phones, including the Xperia 1 VII, are currently unavailable on Sony Finland's website and those of its partners, and are expected to remain unavailable. Sony confirmed that the Xperia 1 VII won't be sold in Finland and that the company is focusing on “online shopping channels to pro…
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In all discretion, Sony gradually withdraws from the European smartphone market. The Xperia range, a long-standing symbol of innovation and technological audacity, disappears discreetly from the stalls and official sites. An end expected for several years.

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The Japanese electronics giant Sony has apparently begun to discontinue direct sales of its smartphones of the well-known Xperia series in Europe. In some important markets, including Germany, direct marketing has recently ceased. (Read more)

A few weeks ago, Sony withdrew the Sony Xperia 1 VII smartphone from official distribution, including in Poland – likely due to recent reports of technical issues with these devices. Now, however, we're learning that the manufacturer is apparently partially disappearing from the European smartphone market. What does this even mean? Sony Xperia smartphones are becoming increasingly difficult to purchase in Europe. The Finnish website Suomimobiili…

Sony smartphones are becoming increasingly difficult to obtain through official sales channels, and the situation suggests that the company is preparing for a complete withdrawal from the market.

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gsmarena.com broke the news in on Monday, July 14, 2025.
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