Sold Out Again: Behind the Cult Appeal of HOKA's 'Speed Loafer'
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Sold Out Again: Behind the Cult Appeal of HOKA's 'Speed Loafer'
The HOKA Speed Loafer sold out shortly after its initial launch on January 31, 2025, but on May 23, HOKA released a new color, Asphalt/Ember, which also quickly sold out. For fans of the unique loafer-gone-running shoes, it seems passion has turned to rage as frustrated fans unable to buy the shoes write one-star reviews on the HOKA Speed Loafer product page. One-star reviewers, like Josh from Colorado Springs, complained that the shoes are “im…
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