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Softopia secures first external investment through China Literature deal

Summary by KrASIA
Softopia, a Chinese brand known for collectible plush toys, has accepted external funding for the first time, securing investment exclusively from China Literature. According to information obtained by 36Kr, the transaction grants China Literature a 10% equity stake in Softopia, making it the company’s only outside investor. Softopia is owned by Hangzhou-based Imou, which specializes in plush toy manufacturing and brand management. This deal mar…
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KrASIA broke the news in on Thursday, July 3, 2025.
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