US EditionSocial Ads Study: TikTok Has Better Click Rates than Meta.
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Range pusher: Short video platform TikTok achieves almost twice as high click rate in social ads at 4.9% as Meta at 2.5%, says an analysis of over 500,000 campaigns in the social ads study 2025 of Metricool. Meta, however, has seven times cheaper conversion costs. Only 2.5% of brands use both platforms. meedia.de, metricool.com (download after data entry) (Photo: Christian Ohde / ChromOrange / picturedesk.com)
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