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Smucker sues Trader Joe’s, saying its new PB&J sandwiches are too similar to Uncrustables

Smucker's alleges Trader Joe's copied Uncrustables' sandwich shape and packaging, seeking to stop sales and claiming consumer confusion with a $1 billion brand.

  • The J.M. Smucker Company filed a lawsuit against Trader Joe's on October 13 for trademark infringement regarding its Uncrustables sandwiches, claiming they are too similar to Trader Joe's PB&J sandwiches, which it calls an 'obvious copycat.'
  • Smucker's alleges that consumers are deceived into believing that Trader Joe's products are affiliated with Smucker's, citing social media as evidence of confusion.
  • The lawsuit seeks monetary damages and wants an order to stop Trader Joe's from selling the similar sandwiches, which Smucker's claims infringe on its trademarks.
  • Smucker's has been using the Uncrustables design since 1996 and has asked for all infringing materials to be destroyed, emphasizing its commitment to protecting its trademarked design.
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Smucker sues Trader Joe’s, saying its new PB&J sandwiches are too similar to Uncrustables

The J.M. Smucker Co. is suing Trader Joe’s, alleging the grocery chain’s new frozen peanut butter and jelly sandwiches are too similar to Smucker’s Uncrustables in their design and packaging.

·Atlanta, United States
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NBC Dallas-Fort Worth broke the news in Fort Worth, United States on Tuesday, October 14, 2025.
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