See every side of every news story
Get Started
SubscribeLogin
Israel-Hamas Conflict
Nintendo
Natural Disasters
Tariffs
Social Media
Artificial Intelligence
Baseball
Donald Trump
Education
Eid
Autism
Senate
European Union
Published • loading... • Updated

Smart Curation Technology Significantly Improves

Summary by MarTech Series
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation f…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

4 Articles

All
Left
Center
Right
mobilemarketingmagazine.commobilemarketingmagazine.com

Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem - Mobile Marketing Magazine

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation filters inventory at the source and optimises ad impression attributes at the placement level, delivering superior media quality and performance for buyers. The …

Read Full Article
MarTech SeriesMarTech Series

Smart Curation Technology Significantly Improves

Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation f…

Read Full Article
marcommnews.commarcommnews.com

Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem – Marketing Communication News

Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag‘s digital emissions. Real-time AI curation fi

Read Full Article
exchangewire.comexchangewire.com

Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...] The post Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem appeared first on ExchangeWire.com.

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

exchangewire.com broke the news in on Monday, March 24, 2025.
Sources are mostly out of (0)

Similar News Topics

Artificial Intelligence

Artificial Intelligence

You have read out of your 5 free daily articles.

Join us as a member to unlock exclusive access to diverse content.

News
For You
SearchBlindspotLocal