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Shroom boom: Fable Food’s mushroom-forward approach pays off as alt meat struggles
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Shroom boom: Fable Food’s mushroom-forward approach pays off as alt meat struggles
[Disclosure: AFN’s parent company, AgFunder, is an investor in Fable Food.] Sydney-based Fable Food notched up 50%+ year-over-year growth last year with its “fantastically meaty” shiitake mushroom-based products and is projecting even better numbers this year at a time when the alt meat category is going backwards. So what’s its secret? There’s no magic formula, says Michael Fox, who founded Fable Food with Jim Fuller and Chris McLoghlin in 2019…
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