Shoppers are wary of digital shelf labels, but a study found they don’t lead to price surges
- Digital price labels have not caused demand-based pricing surges at U.S. Supermarkets, according to a study examining five years of prices at a grocery chain.
- The study found 'virtually no surge pricing' before or after electronic shelf labels were adopted.
- Discounts were reported to be slightly more common after digital labels were introduced.
- Kroger stated that its digital labels are not linked to facial recognition technology, emphasizing a model of lowering prices to attract customers.
24 Articles
24 Articles
Shoppers are Wary of Digital Shelf Labels, but a Study Found They Don't Lead to Price Surges
Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven’t led to demand-based pricing surges, according to a new study that examined five years’ worth of prices at one grocery chain. But some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand. “…

Shoppers are wary of digital shelf labels, but a study found they don’t lead to price surges
Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven’t led to demand-based pricing surges, according to a new study that examined five years' worth of prices at one grocery chain.

Shoppers are wary of digital shelf labels, but a study found they don't lead to price surges
A new study that examined five years’ worth of prices at one U.S. grocery chain found that digital price tags haven’t led to demand-based pricing surges.
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