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Shoppers are wary of digital shelf labels, but a study found they don’t lead to price surges

  • Digital price labels have not caused demand-based pricing surges at U.S. Supermarkets, according to a study examining five years of prices at a grocery chain.
  • The study found 'virtually no surge pricing' before or after electronic shelf labels were adopted.
  • Discounts were reported to be slightly more common after digital labels were introduced.
  • Kroger stated that its digital labels are not linked to facial recognition technology, emphasizing a model of lowering prices to attract customers.
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Associated Press NewsAssociated Press News
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Shoppers are wary of digital shelf labels, but a study found they don't lead to price surges

A new study that examined five years’ worth of prices at one U.S. grocery chain found that digital price tags haven’t led to demand-based pricing surges.

·United States
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  • 57% of the sources lean Left
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The Independent broke the news in London, United Kingdom on Monday, June 9, 2025.
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