US EditionShopee Reviews: Trust Drives Fashion Sales in Indonesia
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Shopee Reviews: Trust Drives Fashion Sales in Indonesia
A recent study published in the E-Journal of Management has shed light on the significant role that online customer reviews play in shaping purchasing decisions, particularly in the fashion sector on e-commerce platforms like Shopee. The research, conducted among Shopee users in Tabanan Regency, Indonesia, provides valuable insights into how trust mediates the impact of online reviews on consumer… Source
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