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Shocking Changes: an Iconic Generation Z Brand Is Moving Towards Luxury

Vans, one of the most recognizable streetwear brands, is struggling with serious financial problems. The company has already closed one-fifth of its stores worldwide, and this is just the beginning of the changes. Vans wants to create a new image and advance into the premium segment.
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Vans, one of the most recognizable streetwear brands, is struggling with serious financial problems. The company has already closed one-fifth of its stores worldwide, and this is just the beginning of the changes. Vans wants to create a new image and advance into the premium segment.

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Business Insider (Poland) broke the news in on Thursday, August 7, 2025.
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