US EditionCoffee Mate’s ‘White Lotus’ Moment Took An Unexpected Turn
- Coffee Mate launched a White Lotus-inspired piña colada creamer and Thai iced coffee in collaboration with HBO.
- Brand collaborations with hit TV shows are taking off as marketers seek to engage audiences creatively.
- The piña colada flavor gained relevance after the 'White Lotus' Season 3 finale featured poisoned piña coladas.
- Coffee Mate posted "this is awkward" on Instagram after the finale, referencing the show; Pringles commented "Piper nooooooo."
- Nestle anticipates increased sales for the piña colada creamer due to the show's finale, which 6.2 million watched.
16 Articles
16 Articles
Nestlé Exec Reacts To “Awkward” ‘White Lotus’ Tie-In For Piña Colada Brand Partnership
SPOILER ALERT: This post contains details about The White Lotus‘ Season 3 finale. Although Duke University wasn’t down with The White Lotus displaying its logo along with some attempted familicide, Nestlé is leaning into the moment. Following last week’s Season 3 finale of Mike White‘s hit HBO series, Nestlé exec Daniel Jhung explained that the company was not aware of the episode’s poisoned piña colada plotline when its brand Coffee Mate ag…
Burlington Free Press
Coffee Mate on its piña colada creamer after 'White Lotus' finale: 'This is awkward'
Nestlé was apparently unaware of the role piña coladas would play in the Season 3 finale when the coffee creamer hit shelves in January.
Coffee Mate is reveling in its unexpected piña colada success after 'The White Lotus' finale
Timothy and Victoria Ratliff in the season finale of "The White Lotus."Fabio Lovino/HBOCoffee Mate released two themed flavors for "The White Lotus": piña colada and Thai coffee.Piña coladas featured on the hit show's finale on Sunday night, a surprise to the creamer maker.Warning: spoilers — and spoiled coconut milk — ahead.Coffee Mate's marketing team sprang into action after "The White Lotus" finale aired on Sunday night, creating a semi-vira…
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