US EditionShein Hit with Complaint From EU Consumer Group over 'Dark Patterns'
- On Thursday, the pan-European consumer organization BEUC lodged a formal complaint with the European Commission accusing fast-fashion brand Shein of employing dark pattern tactics on its app and website.
- This action follows the European Commission notifying Shein late last month about practices breaching EU consumer laws and warning of fines if not addressed.
- BEUC's report detailed Shein's tactics such as pop-ups urging users not to leave, countdown timers, infinite scroll, and frequent notifications, which pressure consumers to buy more.
- BEUC director Agustin Reyna highlighted that certain manipulative design tactics are used to drive high sales volumes, and he questioned whether Shein will be motivated to eliminate these practices given their influence on purchasing levels.
- Shein stated it is working constructively with authorities to comply with EU laws while BEUC called for urgent redress and broader investigation into similar retailer practices across Europe.
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67 Articles
After the anger of the French traders at the beginning of the week, about 20 consumer associations filed a complaint on Thursday 5 June with the European Commission against the shortcomings of the Chinese clothing company.
Consumer group accuses Shein of manipulating shoppers with 'dark patterns'
A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website.
'Dark Patterns': Shein taken to court by consumers org for tactics for bumping sales
Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to finish a purchase, and infinite scroll on its app are some methods Shein uses that could be considered "aggressive commercial practices"
They denounce the "controversial practices" of the fast fashion giant, already pinned by an investigation by the European Commission in May.
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