Shein Hit with Complaint From EU Consumer Group over 'Dark Patterns'

Temu and Shein are pivoting to Europe to deal with U.S. tariffs. But they may not get a warm welcome

Temu and Shein's business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.

Consumer group accuses Shein of manipulating shoppers with 'dark patterns'

A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website.

'Dark Patterns': Shein taken to court by consumers org for tactics for bumping sales

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to finish a purchase, and infinite scroll on its app are some methods Shein uses that could be considered "aggressive commercial practices"

Consumer groups lodge EU complaint against Shein over alleged 'deceptive' techniques

The European Consumer Organisation alleges that Shein uses so-called ‘dark patterns’ that ‘push consumers into purchasing more than originally intended’.