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Shein Gets Bookish with New Alibris Collab
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Shein Gets Bookish with New Alibris Collab
When you think of rare books, do you think about Chinese fast fashion retailer, Shein? You soon will, as Shein is following in H&M and Zara’s footsteps by expanding into lifestyle categories. However, unlike H&M and Zara, Shein is dealing with declining apparel sales by honing in on intellectually curious readers—partnering with used books retailer, Alibris, to offer more than 100,000 cross-genre titles—including affordable textbooks for student…
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