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RTL Sees Cooperation Between P7S1 and Comcast Subsidiary Freewheel as a Rejection of "Adtech Made in Europe" Cooperation.

Summary by Turi2
Not amused: The Chief Commercial, Tech & Data Officer of RTL Germany, Carsten Schwecke, criticises the AdTech collaboration between ProSiebenSat.1 and Comcast's subsidiary Freewheel. Against "Horizont" Schwecke regrets the "rejection to the common goal of the "Adtech made in Europe" cooperation very much connected with this". The decision from Unter-föhring to take a different path, he could "not understand". RTL therefore "will immediately inve…
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Not amused: The Chief Commercial, Tech & Data Officer of RTL Germany, Carsten Schwecke, criticises the AdTech collaboration between ProSiebenSat.1 and Comcast's subsidiary Freewheel. Against "Horizont" Schwecke regrets the "rejection to the common goal of the "Adtech made in Europe" cooperation very much connected with this". The decision from Unter-föhring to take a different path, he could "not understand". RTL therefore "will immediately inve…

Just a few days after the announcement of the new partnership between Pro Sieben Sat 1 and Comcast's subsidiary Freewheel, Carsten Schwecke from RTL Deutschland takes the floor – and questions the future of the joint initiative Adtech Made In Europe (AMIE).

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horizont.net broke the news in on Tuesday, June 17, 2025.
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