Shaping the future of the continent’s music and media industry

Shaping the future of the continent’s music and media industry

While other regions are slowing down, Africa’s story is just beginning. The continent’s young, connected audience is reshaping how music is made, shared, and monetised. Roughly 60% of the continent’s population is under the age of 25. Young people are the engine of music and media consumption globally. In Africa, for perhaps the first time, they are generally armed with smartphones that have become ubiquitous, more affordable internet access, an…