US EditionSephora and Taika Waititi nail skincare obsession in campaign
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Sephora and Taika Waititi nail skincare obsession in campaign
In a category often defined by perfection, Sephora is celebrating imperfection—with style, self-awareness, and a sly wink. That’s why this week’s Reel Ad of the Week goes to “Skin Obsessed,” the new campaign from TBWA\Chiat\Day LA directed by none other than Taika Waititi (JoJo Rabbit, Thor: Ragnarok). With his trademark deadpan humor and cinematic flair, Waititi brings to life the real, unfiltered quirks of skincare fanatics—overpacking for TSA…
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