US EditionSell More Using the Power of Three - Broadcast Dialogue
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Sell More Using the Power of Three - Broadcast Dialogue
When it comes to selling broadcast services, there is one strategy that can increase sales faster than any other. Giving your prospects options. Not options such as buy this or that, but rather options that come in threes and provide steadily increasing value to your prospect. This isn’t a new concept, but builds on what’s known in human psychology as the “Power of Three.” There are two main reasons why the power of three is so powerful. First, …
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