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Seiko just announced two real-deal ‘Pepsi’ watches

Summary by British GQ
Affordable Japanese watchmaker Seiko is releasing a pair of watches made in collaboration with Pepsi. Here's the full spec for each of the timepieces.
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2 Articles

Boss HuntingBoss Hunting

Seiko Unveils The World's First Official "Pepsi" GMT Watch

Seiko has just announced two limited-edition watches in official collaboration with Pepsi. For decades, watch collectors have referred to GMT watches as “Pepsis” because of their blue and red bezels. These timepieces, however, are the real deal. Available from September, the white dial Seiko x Pepsi SRPL99 has an RRP of $595, while the GMT-equipped SSK047 will cost $950. When it comes to assigning nicknames to watches, soft drinks have tradition…

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British GQBritish GQ

Seiko just announced two real-deal ‘Pepsi’ watches

Affordable Japanese watchmaker Seiko is releasing a pair of watches made in collaboration with Pepsi. Here's the full spec for each of the timepieces.

Read Full Article
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British GQ broke the news in on Thursday, August 7, 2025.
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