Seiko’s Affordable New Pepsi GMT Takes a Direct Shot at Rolex

Seiko Finally Partnered with Pepsi for a Pair of Pepsi-Bezeled 5 Sports Watches

The brand released a pair of watches sporting the iconic red and blue bezels.

Seiko’s Affordable New Pepsi GMT Takes a Direct Shot at Rolex

The Cola Wars have crossed over into the watch industry. Seiko Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I’d bet money that the GMT-Master II “Pepsi” would be the top answer…

Seiko 5 Sports gets a Pepsi bezel, literally

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the drinks giant has actually teamed up with a watchmaker. The new Seiko 5 Sports x Pepsi Limited Editions mark the first collaboration between Seiko and Pepsi, and it’s a fizzy slice of watch world history. There are two models in the collection, each “limi…