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Search behavior shifts as AI summaries reduce organic clicks

Summary by ppc.land

Zero-click searches reach 60% as AI-powered summaries and direct answers change how users interact with search results. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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Search behavior shifts as AI summaries reduce organic clicks

Zero-click searches reach 60% as AI-powered summaries and direct answers change how users interact with search results. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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ppc.land broke the news in 3 days ago on Saturday, February 22, 2025.

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