Competition Bureau Releases Final Anti-Greenwashing Guidelines
- Canada's Competition Bureau released final guidelines on June 5, 2025, for enforcing federal anti-greenwashing laws introduced last June.
- The guidelines were developed in response to anti-greenwashing laws enacted nearly a year ago and reflect feedback from over 400 submissions, although not every recommendation was incorporated.
- They emphasize that environmental claims need to be truthful and supported by evidence, without defining specific allowable statements or extending the scope of the law.
- Over the past two years, the bureau acted against two companies, Keurig and Volkswagen, under deceptive marketing provisions, highlighting ongoing enforcement efforts.
- The guidelines aim to help businesses comply and could increase accountability, while some stakeholders note the real test will be in tribunal cases and private complaint actions starting this month.
27 Articles
27 Articles

Competition Bureau releases final anti-greenwashing guidelines
By Lauren Krugel
Breaking News, Sports, Manitoba, Canada
NEWS: Competition Bureau releases final anti-greenwashing guidelines
The Competition Bureau has released its final anti-greenwashing guidelines after considering more than 400 responses to the legislation that took effect about a year ago. “While a lot of the feedback in the submissions is reflected in the final guidance, some is not,” the bureau said in a backgrounder accompanying Thursday’s announcement. For instance, some suggested the guidelines spell out for businesses exactly what environmental claims they …
Stand.earth on Canada's Competition Bureau Finalizing Greenwashing Guidelines - Stand.earth
Tkaronto (so-called Toronto, Ontario, Canada) — New guidelines from the Competition Bureau Canada have been finalized. With the final guidelines out, Stand.earth urges an end to fence-sitting by corporations in Canada who have been waiting on guidelines to disclose important climate data, or using the lack of guidelines as an excuse to backslide on environmental action On the release of the final Competition Bureau guidelines, Richard Brooks, St…
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