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Scott USA introduces online retail and D2C options with new multichannel focus

Summary by BikeBiz
Scott USA has shared news that it is “rolling out a multichannel sales strategy in the coming weeks”, introducing new initiatives to expand access to its bikes and gear – while reinforcing its support for its dealer network. As part of this strategy, Scott USA is expanding the ability of key online retail partners, including Backcountry.com, Competitive Cyclist, Jenson USA, and Contender Bicycles to offer a curated portfolio of Scott bikes, acce…
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Scott USA introduces online retail and D2C options with new multichannel focus

Scott USA has shared news that it is “rolling out a multichannel sales strategy in the coming weeks”, introducing new initiatives to expand access to its bikes and gear – while reinforcing its support for its dealer network. As part of this strategy, Scott USA is expanding the ability of key online retail partners, including Backcountry.com, Competitive Cyclist, Jenson USA, and Contender Bicycles to offer a curated portfolio of Scott bikes, acce…

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BikeBiz broke the news in on Wednesday, March 19, 2025.
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