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Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

Summary by Digiday
In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need. Publishers have lots of questions about AppNexus co-founder’s Scope3 ad platform Dow Jones CEO defends AI licensing deal…

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DigidayDigiday
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Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need. Publishers have lots of questions about AppNexus co-founder’s Scope3 ad platform Dow Jones CEO defends AI licensing deal…

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B&TB&T

Scope3 Launches Agentic Media Buying Platform; Amazon, Index Exchange & Equativ On Board

Sick of updating your media blacklists with Albanian click farms or iterations of Breitbart? Well this could be for you.

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Mobile Marketing ReadsMobile Marketing Reads

Scope3 introduces AI-powered media buying to shift industry practices - Mobile Marketing Reads

Scope3 is implementing artificial intelligence (AI) in media buying, aiming to alter how advertising functions by integrating AI directly into transactions. With advancements in AI and hardware efficiency, the company proposes AI-driven media transactions as a potential new standard for digital supply chains. The digital advertising ecosystem, particularly programmatic advertising, relies heavily on energy-intensive decision-making […] More The …

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exchangewire.comexchangewire.com

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...] The post MadTech Sketch: The Rise of the Super Signal Aggregator appeared first on ExchangeWire.com.

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Digiday broke the news in on Thursday, March 13, 2025.
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