US EditionSaurabh Varma on building outcome-driven agencies for the next decade
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Saurabh Varma on building outcome-driven agencies for the next decade
The advertising and marketing industry stands at a critical point. While traditional agencies have long thrived on creativity and client relationships, large networks are slowly turning to mergers and consolidations to drive measurable outcomes, technological integration, and scalable business models. Many agencies find themselves caught between their legacy identity and the demands of a digital-first, performance-oriented marketplace. In this t…
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