‘Color Your Summer’ Program Reflects Saudi Diversity, Targets 41m

‘Color Your Summer’ program reflects Saudi diversity, targets 41m

The Saudi Tourism Authority has launched “Color Your Summer,” a program showcasing Saudi Arabia’s natural and cultural diversity, the Saudi Press Agency reported on Saturday. The initiative will run until the end of September. Activities will be hosted in six main destinations “that blend the sea and mountains and merge adventure with relaxation.” The STA expects the program

Saudi summer program set to welcome 41 million visitors this year

Saudi Arabia is expecting to welcome more than 41 million tourists this year through its “Colour Your Summer” program. The summer plan will run until the end of September across six major destinations with over 600 events and experiences. The Saudi Tourism Authority said the initiative shows the country’s openness and promotes its natural and …