Crowded market for streaming TV faces Max exodus
11 Articles
11 Articles
Warner Bros. Discovery’s JB Perrette Charts Max Expansion Path as Platform Launches in Australia: ‘The Winners in This Streaming Game Are Going to Be Big-Scaled, Global Players’
As Warner Bros. Discovery’s streaming service Max celebrates its Australian debut, CEO and president of global streaming and games JB Perrette is clear about the company’s strategic vision: build a global streaming powerhouse that marries premium international content with compelling local storytelling. “We believe that the winners in this streaming game are going to be big-scaled, global players, of which we believe we absolutely will be one …


Crowded market for streaming TV faces Max exodus
The cast of White Lotus brought glamour to the Australian launch of streaming service Max. (Bianca De Marchi/AAP PHOTOS) By Liz Hobday Stars of popular streaming series The White Lotus have brought the glamour to the Australian launch of streaming service Max. But just like the opulent White Lotus resorts, a darker side lurks beneath the luxury. Max is not just another streaming service entering the local market – it’s likely to disrupt the whol…
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