Ashton Hall’s ‘morning routine’ highlights the pressures men face today
- Ashton Hall's morning routine video has gained over 40 million views, showcasing unusual activities like dunking his face in ice water and rubbing a banana peel on his skin.
- Robert Lawson from Birmingham City University notes that social media videos promote harmful messages about masculinity, depicting unrealistic standards of self-improvement for boys and men.
- Hall's video reflects its cultural impact, prompting a 1,379% increase in searches for Saratoga water.
20 Articles
20 Articles

Ashton Hall's "morning routine" highlights the pressures men currently face
Ashton Hall's day starts at 3:52 a.m., if his latest viral video is to be believed. The online fitness trainer begins his morning by removing a piece of duct tape from his mouth. For the next five and a half hours, he embarks on a series of endeavors that include repeatedly submerging his face in a bowl of ice water, rubbing his skin with a banana peel, and diving into a pool (an act that, according to the time stamp, lasts four minutes). Cobalt…
Ashton Hall’s ‘morning routine’ highlights the pressures men face today
The fitness coach’s recent viral video is part of a broader landscape of male lifestyle content that promotes hustle culture and extreme discipline. Implicit in this social media genre, some critics and observers say, are more insidious messages that distort our perceptions of masculinity.
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