SAP Emarsys Study Reveals 58% Of Australians Ignore Brand Names When Buying Consumer Goods

Brands struggle as Aussies switch to own-label alternatives - Retail World Magazine

New SAP Emarsys research reveals that 60% of surveyed Australians have switched to own-label alternatives because they are more affordable. The research identifies that 55% of respondents think the quality of own-label alternatives is comparable to branded ones as well. Today, 58% of those surveyed don’t pay attention to brands they’re buying as long as the product meet their needs. In its ‘The Global Consumer Products Engagement Report: Austral…

SAP Emarsys Study Reveals 58% Of Australians Ignore Brand Names When Buying Consumer Goods

Study reveals Aussie's don't care what brand of butter they buy. Clearly nation's stubborn grandmothers not questioned.