US EditionSamsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel
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Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel
Samsung Ads thinks TV commercials need to tackle the lower part of the marketing funnel to regain their importance to media buyers and advertisers.For decades, TV was the mass-medum of choice for marketers looking to build brands that consumers know, respect, desire and ultimately purchase. That’s the top of the marketing funnel, the end furthest from consumers.As an old-school analog medium, it was difficult to connect the viewer watching a TV …
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