US EditionSamsung and Doechii get swampy with S25 launch
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Samsung and Doechii get swampy with S25 launch
To introduce the Galaxy S25 Edge, Samsung teamed up with genre-defying music artist Doechii for a campaign equal parts surreal, stylish, and swampy. The crown jewel: a VIP concert at The Edge, the 1,131-foot-high observation deck in Hudson Yards, transformed into a “swamp in the sky” complete with jungle flora, fog, and the rapper’s beloved alligator sidekick, Coconut. Yes, Coconut. The launch campaign — created by BBH USA and brokered by UEG — …
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