US EditionTRP Revs Up ‘Samsonite Vs The Drag Car’ Campaign For Luggage Brand
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Samsonite proves durability with drag car test in new campaign by TRP
TRP has released a new 30-second ad for Samsonite, showcasing its luggage’s toughness by dragging it behind a drag car.The announcement:TRP has launched the latest chapter in Samsonite’s long-running Seriously Tough campaign. The new 30-second spot, “Samsonite vs The Drag Car,” pushes the promise to new extremes. Filmed at Melbourne’s iconic Calder Park Raceway, the […]
Samsonite pushes the boundaries yet again in new 'Samsonite vs The Drag Car' campaign via TRP
TRP has launched the latest chapter in Samsonite’s long-running Seriously Tough campaign. The new 30-second spot, “Samsonite vs The Drag Car,” pushes the promise to new extremes. Filmed at Melbourne’s iconic Calder Park Raceway, the spot opens with a Samsonite case chained to the back of a dra
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