US EditionPublished • loading... • Updated
Samantha Cameron to Shut Cefinn Clothing Label After Eight Years in Business
Samantha Cameron cites rising wage bills, increased national insurance, and higher business rates as key factors driving Cefinn's closure after eight years.
- On Wednesday, Samantha Cameron revealed that she will be closing her fashion brand Cefinn and will not be releasing a collection for the spring/summer 2026 season.
- Cameron explained that persistent financial challenges, limits on cross-border trade, and instability within the fashion wholesale market led to the decision to close the brand.
- Founded in February 2017, Cefinn attracted celebrity clients and recently showed strong trading figures, with revenues reaching £4.2 million for the year ending October 2024.
- She stated, “This was not a decision I have taken lightly,” and noted the small company faced challenges such as increased wages, tariffs, and changing consumer habits.
- Cefinn will continue selling its autumn and final winter ranges in stores and online over the coming months before fully closing.
Insights by Ground AI
14 Articles
14 Articles
Coverage Details
Total News Sources14
Leaning Left2Leaning Right3Center5Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 20%
C 50%
R 30%
Factuality
To view factuality data please Upgrade to Premium
