Sainsbury's appoints first head of CX transformation - DecisionMarketing

Sainsbury's appoints first head of CX transformation - DecisionMarketing

Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric technologies, and optimise physical and digital channels. Ian Boden-Dowds joins from BP, where he spent almost four years, most recently as customer operations director for Europe. Prior to that, he spent almost 28 years at Tesco in a range of customer experience roles, ultimately as head of service op…