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5 Considerations for Video Game Companies in 2025

  • SAG-AFTRA reports that negotiations with video game developers are stalled due to unsatisfactory AI proposals, which they describe as alarming loopholes.
  • The union is concerned that developers want the right to use performers' past performances without adequate protections against AI misuse.
  • SAG-AFTRA has been on strike since July 2024, demanding guaranteed consent and compensation for the use of performers' work in AI models.
  • The labor group advises members to reject jobs from struck companies, warning of the risks of working without protections against AI misuse.
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The Hollywood Reporter broke the news in Los Angeles, United States on Wednesday, March 12, 2025.
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