US EditionRuptures in the Mediascape: What Next? – RetailWit
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Ruptures in the Mediascape: What Next? – RetailWit
Over four years ago, I published a post called Ruptures in the Mediascape which correctly anticipated 1) the rising importance of commerce media like Walmart.Com and Amazon, 2) The massive influence and rising impact of podcasts, 3) TikTok’s exponential growth, 4) the renaissance in Out of Home Media 5) the likelihood that Meta would find a way around Apple’s privacy initiatives and 6) how creator and influencer media would eclipse traditional m…
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