Run-D.M.C.’s ‘It’s Like That’ Reimagined By LEGO & Global Girls Crew as Women Empowerment Anthem

Run-D.M.C.’s ‘It’s Like That’ Reimagined By LEGO & Global Girls Crew as Women Empowerment Anthem

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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

RUN DMC and LEGO Unite to Empower Girls Through Bold Remix of “It’s Like That”

In a cross-generational fusion of music, culture, and empowerment, RUN DMC and LEGO have joined forces to breathe new life into a hip-hop classic with a message that hits harder… The post RUN DMC and LEGO Unite to Empower Girls Through Bold Remix of “It’s Like That” appeared first on stupidDOPE

Lego and Global Girls Crew reimagine Run DMC’s ‘It’s Like That’

The new Global Girls Crew music video and campaign, titled ‘She Built That’, encourages girls to redefine and reclaim what it means to be a builder and to celebrate their creativity. The She Built That music video follows an epic dance scene in a school gymnasium, paying homage to the original, and features a Lego boombox plus Run DMC (played by Lego Minifigures) The Lego Group has launched a new campaign, She Built That, creating the Global Gir…

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem – RetailWit

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

The LEGO Group Launches ‘She Built That’ Campaign

The LEGO Group debuted a new campaign encouraging girls to reclaim and redefine what it means to be a builder. Titled “She Built That,” the campaign includes an inspirational music video starring Run DMC, Nandi Bushell, Pink Oculus, and Chinese alt-pop icon Cacien as part of a Global Girls Crew. “She’s not bossy, she’s been busy.” “She Built That” encourages young builders to see themselves as creative and confident. | Source: The LEGO Group T…