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The European Regions with the Highest and Lowest Tourist Pressure

Summary

A new report by Which? Travel has shed light on a pressing issue for the travel industry and holidaymakers alike—overtourism. As millions of tourists flock to the same popular European destinations each year, the report ranks the regions under the most pressure, as well as those still offering space to breathe. This list isn’t just a ranking—it’s a valuable tool for responsible travellers. Whether you want to escape the crowds, reduce your environmental impact, or discover overlooked gems, these insights can help you make smarter, more sustainable travel choices. Overtourism can lead to housing shortages, strain on local resources, environmental degradation, and rising resentment from local communities. By choosing less-crowded destinations, travellers not only enjoy a more authentic experience but also help ease pressure on hotspots that are struggling to cope with demand.

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