US Edition“Rough” marketing following the example of Biedronka? Lidl starts comparing prices in Slovak chains
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Biedronka launches attack on Lidl in Poland. Biedronka started an attack against Lidl in Poland. Within a few days, the Polish discount wars between Biedronka and Lidl have heated up. The price war started when the chain with the bee in its logo sent mass SMS messages to its customers, comparing its prices with the competitor's chain.
·Bratislava Region, Slovakia
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