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Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV
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Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV
RANCHO PALOS VERDES, CA — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon and Roku’s operating system, which is really powerful for marketers,” Jeff Katz, head of Emerging Sales at Roku, told Beet.TV contributo…
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