US EditionRodney Sacks, South African executive behind Monster Energy’s $57 billion rise
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Rodney Sacks, South African executive behind Monster Energy’s $57 billion rise
Key PointsRodney Sacks transformed Monster from a struggling soda firm into a $57 billion global energy drink powerhouse.Monster’s 2002 energy drink launch, followed by Coca-Cola’s $2.15 billion stake, unlocked rapid international expansion into 140+ countries.Monster's stock surged over 140,000% from 1999 to 2024, outperforming tech giants like Apple and Amazon.In the crowded world of consumer beverages, where timing, branding, and smart distri…
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