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Robot Food rebrands The Protein Ball Co. with an unruly, 'Ballsy by Nature' identity
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Robot Food rebrands The Protein Ball Co. with an unruly, 'Ballsy by Nature' identity
The Protein Ball Co.'s new look swaps soft wellness clichés for a raw, expressive brand that celebrates the gnarly side of nature and isn't afraid to call out the competition. Robot Food has unleashed a new identity for The Protein Ball Co., repositioning the brand as the unapologetic challenger in a crowded and increasingly performative protein snack market. The rebrand – built around the clever idea "Ballsy by Nature" – ditches the brand's old…
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