Roblox’s hit farm game spurs underground digital fruit economy

Roblox’s hit farm game spurs underground digital fruit economy

By Cecilia D’Anastasio, Bloomberg Roblox Corp.’s 2-month-old Grow a Garden video game has quickly become one of the most-played titles in its history — and spawned a market for virtual crops and livestock that appears to violate company rules. At a recent peak on Saturday, May 24, some 8.7 million people were playing at once, roughly the population of Switzerland, according to data from RoMonitor Stats, an independent analysis site. Related Arti…