Roblox faces growing pains as marketers start to demand more ad transparency

Roblox faces growing pains as marketers start to demand more ad transparency

Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox's lack of third-party measurement tools.

Roblox Stock 'Grows' Thanks To Hit Video Game

Roblox stock continued its post-earnings climb on Monday thanks to a traffic surge from the hit new online game “Grow a Garden.”

Sea Monster Launches First Roblox Insights Report for South African Marketers - Games Industry Africa

Sea Monster, one of Africa’s leading impact games studios, has launched a first-of-its-kind insights report designed specifically for South African marketers: The Roblox Guide for South African Marketers. As gaming cements its place as a dominant global media channel, the report dives deep into why Roblox (a platform with over 88 million daily active users […]

As Roblox shatters player records, brands want to know: How can it prove players are seeing their ads? - Tubefilter

Roblox is reaching new heights as a platform. Grow a Garden, one of the ~40 million games and experiences published on its platform, just hit nearly 12 million concurrent players, shattering records from games like PUB:G and nearly toppling Fortnite, which peaked at ~14 million players last November. At the same time, it continues to grow its nascent programmatic ad sector, which–if things go well–could make 2025 its highest-earning year yet. So…