US EditionTourism Australia Launches New Advertising Campaign
AUSTRALIA, AUG 3 – The $130 million campaign features global stars and tailored ads to boost international arrivals, expected to reach 10 million by 2026, supporting over 700,000 Australian jobs.
- Starting this week, Tourism Australia is rolling out a $130 million advertising campaign across multiple countries, beginning with China, to boost international visitor numbers.
- The campaign builds on the 'Come and Say G'day' platform first introduced in 2022, aiming to capitalize on Australia's recovering tourism after COVID-19 and recent natural disasters.
- Featuring Australian celebrity Robert Irwin and British chef Nigella Lawson, the ads tailor content to five nations and include iconic Australian imagery and cultural nods like the 'shrimp on the barbie' line.
- According to Don Farrell, Australia's tourism sector provides employment for over 700,000 people, with international visitor numbers expected to reach 10 million by 2026 and increase to 11.8 million by 2029.
- The campaign’s staggered rollout across key markets signals expectations of record visitor numbers and increased economic growth fueled by tourism's broad community impact.
14 Articles
14 Articles
Sara Tendulkar to promote Australia tourism in India for ‘Come and Say G'day' campaign
Sachin Tendulkar's daughter Sara Tendulkar is one of the popular faces on social media. From her exotic vacation plans to her flawless makeup looks, everyone wants to know: what's up with Sara? The social media darling is now all set to promote tourism in Australia. Sara will front the Indian segment of the $130 million “Come and Say G’day" campaign. The campaign is designed to inspire global travellers to choose Australia for their next holiday…
Tourism Australia's new star-studded campaign
Tourism Australia has released its latest ad campaign, encouraging tourists from around the world to flock down under.Utilising famous names from Australia and beyond, the main slogan of the campaign is "come and say g'day". Several different versions have been made for different markets.Robert Irwin, son of Steve Irwin was used to market the country to the USA, while celebrity chef Nigella Lawson was featured in ads in the United Kingdom.READ…
Sydney Morning Herald
Tourism Australia launches new advertising campaign
New $130 million advertising campaign aims to lure more overseas tourists to Australia.
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