We Buy Any Car Ads Banned over Misleading Claims of Speed and Certainty
Summary by Am-online.com
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2 Articles
Rivals prang We Buy Any Car ad over competitor claims - DecisionMarketing
A campaign for We Buy Any Car has been bumped off the schedules following complaints from rivals CarWow and Motorway Online that the ads misleadingly implied that its service was quicker, easier and more effective than competitors. The issue was sparked by a TV ad, devised by agency Brothers & Sisters, that also ran on YouTube. It opened on a grey scene with a man standing next to his car, while a prospective buyer unhappily pulled at the car’s …
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