RHB, THE SHOUT GROUP spotlight dignity and self-worth in Chinese New Year film

RHB, THE SHOUT GROUP spotlight dignity and self-worth in Chinese New Year film

KUALA LUMPUR, MALAYSIA – Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts the spotlight away from material wealth to something far more enduring: self-worth, purpose and the quiet strength that allows people to rise, no matter where they begin. The latest chapter in RHB’s stories of progress highlights the value of self-worth. ‘Dignity’ is inspired by the tru…

RHB and THE SHOUT GROUP celebrates self-worth and resilience in Chinese New Year film 'Dignity'

RHB Bank has released its latest festive film, ‘Dignity,’ created by long-time agency partner THE SHOUT GROUP (FCB SHOUT Malaysia). The film shifts the focus from material wealth to more enduring values: self-worth, purpose and the quiet strength that enables people to rise, regardless of where they begin.